EGG Office created an elegant, welcoming brand experience for Waldorf Astoria’s new flagship location on the West Coast. Inspired by the casual chic of Southern California, EGG developed a fresh, sophisticated look for all key guest touchpoints.
Our work extends from the key card and shopping bags to the rooftop sign, from the in-room directory to guestroom ID signage. EGG Office also designed the identities for the signature restaurants on the property, Jean-Georges and The Rooftop by JG, working closely with Chef Jean-Georges Vongerichten.
The result: beautifully elegant West Coast branding of an East Coast classic.
Architects: Pierre-Yves Rochon, Gensler
Photography: Christian Horan Photography, William J.