EGG Office | Waldorf Astoria Beverly Hills
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Brand, Environmental Graphics

Waldorf Astoria Beverly Hills

EGG Office created an elegant, welcoming brand experience for Waldorf Astoria’s new flagship location on the West Coast. Inspired by the casual chic of Southern California, EGG developed a fresh, sophisticated look for all key guest touchpoints.

Our work extends from the key card and shopping bags to the rooftop sign, from the in-room directory to guestroom ID signage. EGG Office also designed the identities for the signature restaurants on the property, Jean-Georges and The Rooftop by JG, working closely with Chef Jean-Georges Vongerichten.

The result: beautifully elegant West Coast branding of an East Coast classic.

Architects: Pierre-Yves Rochon, Gensler
Photography: Christian Horan Photography, William J.