EGG Office created the logo mark for Viceroy Hotels & Resorts, the boutique luxury hotel and resort group with a global presence. The logo reflects the sophisticated and organic elegance of the Viceroy brand, and references both a sea urchin and a sunburst, alluding to archetypical imagery associated with leisure time spent near the sea.
We provided art direction for a custom typeface ‘Viceroy’ which is used on various brand elements.
We also developed environmental graphics for the brand’s inaugural location in Santa Monica, as well as its 35-acre luxury resort complex in Anguilla. For the Viceroy Santa Monica, we leveraged the “Colonial Modern” palette to create all hotel graphics and signage, including a 14’-tall sculptural beacon marking ones arrival at the hotel. For the Viceroy Anguilla, we developed naming for the resort’s various guestroom types and amenities, designed an elegant graphics system, and created custom iconography, all reflecting the relaxed sophistication of this exclusive island property.
Designed for: Reverb, Inc.