This casual food service outlet is a feature of the rooftop park of a large technology campus. The client wanted a playful, European feel to complement the name and attitude of this establishment that offers cheese, rustic bread and two soups a day. To achieve this, EGG Office created animal icons depicting silhouettes of cheese-producing animals, reminiscent of a French boucherie or a cheese shop. We also developed a logo and—to tie into the natural elements of the surrounding park—hand-lettered it onto a natural wood board as the venue’s primary identification sign. In a process we developed for this client, our designs for project signage informed our development of logo types and logo marks and their translation to digital and print media.
Architect: Gehry Partners